The tourist board for the state of Hawaii needed a comprehensive fulfillment vehicle for travel inquiries.
- Write, design and publish the advertiser-supported Official Hawai‘i Visitors & Convention Bureau Travel Planners and Guide, as well as the Travel Planners for each of the Island Chapters – Kaua‘i, O‘ahu, Hawai‘i Island and Maui-Moloka‘i-Lāna‘i
- Cross-publish to tablet and mobile media
- Independently manage the entire process
- Support current brand campaign positioning in editorial content
- Myriad’s deep experience in custom publishing and content creation allowed for a turnkey solution.
- Myriad utilized local resources in Hawaii as well as from its Los Angeles office.
- Myriad developed a tablet and mobile app on iOS and Android platforms.
- A longstanding relationship since 2001
- Successful transition from print to digital editions.
- Deeper and wider dispersion of travel product awareness to potential travelers.
- Support for all members of the Visitors Bureau