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The Hawaiian Islands

The tourist board for the state of Hawaii needed a comprehensive fulfillment vehicle for travel inquiries.

The Brief

  • Write, design and publish the advertiser-supported Official Hawai‘i Visitors & Convention Bureau Travel Planners and Guide, as well as the Travel Planners for each of the Island Chapters – Kaua‘i, O‘ahu, Hawai‘i Island and Maui-Moloka‘i-Lāna‘i
  • Cross-publish to tablet and mobile media
  • Independently manage the entire process
  • Support current brand campaign positioning in editorial content

Tactics

  • Myriad’s deep experience in custom publishing and content creation allowed for a turnkey solution.
  • Myriad utilized local resources in Hawaii as well as from its Los Angeles office.
  • Myriad developed a tablet and mobile app on iOS and Android platforms.

Results

  • A longstanding relationship since 2001
  • Successful transition from print to digital editions.
  • Deeper and wider dispersion of travel product awareness to potential travelers.
  • Support for all members of the Visitors Bureau

Client