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Kenya: Eagle Creek Luggage Promotion

Eagle Creek is a leader in providing innovative travel gear to the North American consumer. Myriad has worked with Eagle Creek and various travel companies and destinations to develop successful promotions over the past 8 years.

The Brief

  • Reach potential visitors to Kenya in complementary environments
  • Find a product with a similar DNA
  • Use multiple distribution methods with many touch points
  • Build the consumer database

Tactics

  • The campaign was featured in 600 retail outlets
  • The campaign generated traffic for Eagle Creek in their partner stores and to their website and social media
  • The campaign generated exposure and brand positioning for Kenya Tourism
  • The promotion included a variety of 
in-store promotions, including posters, point-of-purchase materials, etc.
  • The promotion included a variety of online promotions including social media, eblasts, web banners, etc.

Results

  • Kenya received over $500,000 in promotional value, in stores, online and through social media
  • Over 20,000 entries created a highly targeted consumer database for Kenya to utilize
  • Press coverage of Kenya and Eagle Creek

Client

Non-Travel Partnerships