Al MerschenPresident & CEO
Between his experience in teaching marketing at several universities and his practical experience in marketing research and advertising in St. Louis and Boston, Al has a diverse and balanced background. Al began consulting projects in 1987, with initial clients from a variety of industries, however it was travel that captivated him. For the past 25 years, Myriad has specialized exclusively in the travel industry. Al’s efforts are focused on creating strategic solutions to client challenges, coordinating travel industry partnerships and overseeing Myriad’s growth. Always the teacher, he also conducts marketing presentations throughout the world.
Mike PriceExecutive Vice President
Mike is a marketing graduate from the University of New South Wales in Sydney, Australia. Before becoming involved in travel, he worked in market research for A.C. Nielson. He then worked for one of Australia’s largest tour companies, Australian Pacific Tours, before transferring to Los Angeles to oversee their American wholesale and retail operation. Mike has a broad and successful record in all areas of the travel industry and has been part of the Myriad team since 1995, responsible for strategic planning for clients, client liaison and account development.
Asher HungVice President, Creative Director
Asher graduated from the Art Center College of Design with a BFA in Graphic Design. He has over 15 years experience in conceiving and crafting successful marketing and PR campaigns. He led an international creative team for South African Tourism’s global branding campaign, which ran in 12 countries, and renamed and rebranded the Signature Travel Network, one of the top US travel agent consortiums. Recent work includes development of branding campaigns for MGM Resorts International’s Las Vegas properties Mandalay Bay, Luxor and Excalibur. In addition, he has developed advertising and branding for their assets such as the Mandalay Bay Convention Center, Shark Reef Aquarium, the Shoppes at Mandalay Place and Hubert Keller’s Fleur Restaurant. At Myriad, Asher oversees the creative department, develops comprehensive creative campaigns and provides strategic direction to the team for all clients.
Julie Averay CuestaVice President
A graduate from the University of South Australia, Julie holds a Bachelors Degree in Management with a major in Tourism Marketing. During her almost 20 years in the United States, Julie has worked for the South Australian Tourism Commission and Jetabout/Qantas Vacations. As Marketing Manager for these organizations, Julie was responsible for the formulation and execution of a variety of sales and marketing initiatives, including wholesale/retail training, trade shows, liaison with airline partners, sourcing special interest markets, instigating advertising campaigns and organizing trade familiarization. Julie has been with Myriad since 2001, and heads up the New York Office. She is responsible for the execution of trade sales and marketing, advertising, promotion and public relations campaigns for a variety of Myriad’s accounts.